Social media has become an important part of our online presence but how do we keep track of what is being said. Online reputation management tools will help you to define keywords or phrases you wish to track and then watch for any mention of your name and services.

Here are some management tools to help you find what is being said about you.

http://Addictomatic.com : Type in a keyword, topic or phrase and out it goes searching the top blogs, news sites, Google, Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You’ll be given a personalized results page to bookmark with everything it finds related to your topic.

http://www.google.com/alerts : Type in your name or company name and receive daily emails of results found.

http://SiteMention.com : Type in your url and find out what is being said about you. The results are gathered from Twitter, FriendFeed, Google Blog Search, YouTube, MySpace, Digg, Delicious and many more.

http://BoardTracker.com : This is a search engine for forums and message boards. You will receive an email when a thread matching your search terms is discovered.

http://BackTweets.com : A search engine for Twitter. See who’s tweeting your links and more. You may also sign up for email alerts of the new findings.

http://Buzzoo.net : The internet buzz, it tracks several different websites to bring you the most talked about topics right now.

http://Commentful.Blogflux.com : This service watches for comments on blog posts on sites like Flickr and Digg and notifies you of any findings.

http://BlogPulse.com : A search engine that searches for keywords on blogs.

http://BackType.com : A conversational search engine& that indexes millions of conversations from social networks, blogs and other social media.

http://SocialMention.com/alerts : Just like Google Alerts but for social media. Enter your keyword phrase and email address to be notified of any new findings. Searches blogs, microblogs like Twitter, events, bookmarks, comments, images, news, and videos.

http://Trackur.com : A tool that scans many websites, including blogs, news, image and video sites, forums and notifies you of any mention of your brand, products/services. This is a paid site with a free 14 day trial.

http://FiltrBox.com : This one searches online news sources, Twitter and others to find out what is being said about you or your company. This is a paid site with a free 15 day trial.

http://Surchur.com : Search for the latest and greatest on topics that are popular right now. Type in a keyphrase and it searches blogs, social news sites, photo and video sites for your chosen topic.

http://AlertRank.com : Organize and sort Google alerts. Get a daily report emailed to you in a spreadsheet format.

http://BrandsEye.com : An online reputation management tool with a real-time, concise overview of your online reputation. Multiple levels of services and pricing available. Starting at $1.00.

http://Twazzup.com : Another Twitter only search engine.

http://Brandwatch.net: This service tracks your brands, companies, and even the competition. Free weekly summary of all blogs and forum activity and updates on any brand. Their detailed reports break down a sites most talked about features.

http://sm2.techrigy.com : A leading social media monitoring solution online. Choice of free or paid version. Free is limited to five searches and 1,000 results.

http://ReputationDefender.com : This paid service finds out everything there is to know about you online, and if negative information is found they try to have it removed. Different types of plans are available.

http://Topsy.com : Topsy will track your tweets that have been retweeted.